Plan your studies 

Either you decide to study in Bordeaux or Montpellier, our top educational team will work with you in groups with maximum 12 people to insure the best ratio efficient learning/practice time.

 

Bordeaux Sciences Agro

Bordeaux training center dates

➢ Apply for November 2023

➢ Apply for March 2024

➢ Apply for April 2024

Plan your studies old

Institute Supérieur du Vin

Montpellier training center dates

➢ Apply for April 2024

➢ Apply for May 2024

~ Program ~

First day
Introduction
All day: INTERNATIONAL WINE BUSINESS STRATEGIES
The Different Wine Business models explained
Building a realistic exports plan in accordance with the business modeling
Strategical marketing tools

Second day

Morning: WINE DIGITAL MANAGEMENT
Latest trends in global digital wine business
Adapting Digital Strategies
Analysis of success and failure in digital marketing
Afternoon:
Cases studies: B2C, B2B

 
Third day
All day: INTERNATIONAL WINE DISTRIBUTION
USA wine market – Key players, strategies and applied cases studies
Monopolies, UK, German, Benelux wine markets overview
Development of a pricing strategy based on the distribution network. Challenges of e-commerce.
After Class: Bordeaux River Entertainment + tasting + Evening Bordeaux life.
 

 

Fourth day
All Day: MEETING WITH WINEMAKERS & VISIT OF WINERIES

Professional visits to 2 or 3 different wineries with presentation of business strategies: meet the winemaker and export or marketing manager.
Tasting wines, observing packaging and analyzing marketing strategies.
Evening: Free time

 

 

Fifth day
All Day: REAL LIFE PRACTICING
Professional Debriefing of wineries visits
Work on a real-life case study based on the visited wineries
Short marketing and financial auditing practice
Suggesting improvements to the wineries
Evening: ( For Bordeaux) Tasting games at the CIVB Ecole du Vin
Evening: (For Montpellier) Guided Tour of Montpellier historic + tasting of the best regional appellations at a popular wine bar or at the Mas SAPORTA School (Cours d'oenologie et Ateliers de découverte du vin et de la dégustation accessibles pour tous – Formations Professionnelles Vin et Oenologie à Montpellier – WSET- Réservation en ligne (ecoledesvinsdulanguedoc.com)

 

Sixth day (Saturday) – Optional

Guided visit Visiting Saint Emilion town and 2 Châteaux (For Bordeaux)

Visit of Margaux and Pauillac villages and Châteaux (For Bordeaux)

Visit + tastings of Famous Gerard Bertrand’s wines (For Montpellier)

Visit of fantastic DAUMAS GASSAC Domaine, among others (For Motpellier)